Danone Unveils New "4U" Line of Carbonated Juices and Teas in Brazil in Sleek Style 饮料罐头 from 云顶集团糖果游戏
随着全球健康意识的提高, 健康和可持续发展, the beverage market has seen a growing consumer preference for alternative, 更多自然选择. The 4U brand helps Danone address this burgeoning market within Brazil and diversify its portfolio, 其中包括乳制品和水, 接触到新的消费者.
The launch of the 4U line brings four new flavorful beverage options to the market. 达能的碳酸果汁, 在子品牌True 4U下开发, is available in White Grape and Citrus and packed in 269ml (9.1盎司)光滑风格的饮料罐. 子品牌Tea 4U有两种口味, 红茶-芙蓉，浆果，柠檬草和柑橘, 每瓶310毫升(10毫升).5盎司)光滑的风格罐头. All four beverages are completely natural, containing no preservatives or artificial coloring.
Danone chose the beverage can for its durability, recyclability and decorative options. 这种格式的溢价吸引力, portability and increasing popularity in the Brazilian market were also important factors. Danone collaborated with 云顶集团糖果游戏 due to the Company’s reputation for sustainable products and practices and its close relationships with partners.
“Placing Danone on the foref罗恩t of Brazil’s growing natural beverage market required a strategic packaging partner that could accurately capture the new 4U brand and help us make our mark in this product sector,拉斐尔·里贝罗说, 达能的市场和销售主管. “Collaborating with 云顶集团糖果游戏 allowed us to venture into uncharted territory and bring an exciting, fresh product line to our customers with the confidence that our brand would be represented in a high-quality, 可持续的格式."
For added shelf appeal, 云顶集团糖果游戏 used two distinct sizes of its sleek style cans. 公司多样化产品组合的一部分, the sleek style cans bring a level of exclusivity to the brand and provide greater differentiation between the carbonated juice and tea varieties. The cans’ graphics feature bright colors to convey the bold flavors and fresh ingredients of the natural beverages. 一个全哑光完成已适用于茶4U罐, 为消费者创造触觉体验.
“It is always an honor to help our customers bring a new concept to market, and we were thrilled to support Danone with the launch of the 4U line,Altair Frulane说, 商务总监 at 云顶集团糖果游戏 Embalagens Metálicas da Amazônia S/A, 云顶集团糖果游戏的子公司. “Our collaboration with Danone involved careful ideation and planning that resulted in a striking product that is true to the brand’s messaging and goals. It is this type of project that allows our expertise and creativity, 无论是地区性还是全球性的, 发光.”
关于皇冠控股有限公司.
皇冠控股有限公司., 通过其子公司, is a leading global supplier of rigid packaging products to consumer marketing companies, 以及运输和保护性包装产品, 为广泛的终端市场提供设备和服务. 全球总部位于宾夕法尼亚州的亚德利. 欲了解更多信息，请访问 offcampushousing.daehanserver.net.
欲了解更多信息，请联系:
In South America: Fabio Braido, Sales Manager, 云顶集团糖果游戏 Embalagens Metálicas da Amazônia S.A.; Tel: 55 11 4529 1081; 电子邮件: 法比奥.braido@daehanserver.net.br
In the United States: Ron Skotleski, Director of Marketing; Tel: (215) 718-1303 电子邮件: 罗恩.skotleski@daehanserver.net
墨西哥:Ramiro Barney, 商务总监, 云顶集团糖果游戏 云顶集团糖果游戏 Mexico; Tel: +52 (722) 275 5810; 电子邮件: 新男友.barney@famosa.com.mx
In Europe: Ve罗恩ique Curulla, Marketing Director; Tel: 33 1 49 18 40 28; 电子邮件: 薇罗尼卡.curulla@eur.daehanserver.net
亚太区:Frank Koh, 高级副总裁, 云顶集团糖果游戏 Asia Pacific Holdings Ltd; Tel: 65-622 948 28; 电子邮件: 弗兰克.koh@daehanserver.net.sg
编辑查询:
Mallory Schindler, Account Executive, Finn Partners; Tel: (212) 529-2634; 电子邮件: 马洛里.schindler@finnpartners.com
Matte varnish helps deliver a tactile experience to consumers.
- Sleek style cans convey brand exclusivity and offer shelf differentiation
- 充满活力的图形反映了健康，新鲜的混合
- Addresses growing demand for alternative, natural beverage options in Brazil
相关文章
Brazilian Craft Brewer Moves to Metal Packaging in Partnership with 云顶集团糖果游戏
